The idea for Peddle My Wheels came from a business I ran that involved selling children's second hand items. It soon became clear there was a high quantity of outgrown, no longer used, children's bikes that people did not know what to do with. I started collecting these bikes and refurbishing and selling them, providing a decent stock of low cost bikes for children and preventing these old bikes going to waste.
In 2014 we started our pop-up bike markets, giving the public the opportunity to buy and sell used bikes. We try to alternate our markets between the affluent and less affluent areas of London in order to generate bicycle stock that can be sold cheaply to those that need it more. The success of the markets has led to us working with Transport for London and local authorities throughout the capital to provide pop-up bike markets in schools and at public events. By 2019 we were working in 15 London boroughs.
In 2017 PMW introduced their “Try Before You Bike” scheme which is aimed at getting people cycling who are considering cycling but are not ready to commit to purchasing a bike. It is fully sustainable with any returned bikes being incorporated back into the scheme as 'nearly new' bikes or sold at our second-hand bike markets. All deliveries are carried out using electrical vehicles.
Although Peddle My Wheels is structured much like a social enterprise, we are actually a private limited company. This is an important distinction as part of our project is to show that business can be self-sustaining and profitable whilst prioritising an environmentally and ethically responsible code of practice. This includes re-investment of profits into environmentally responsible schemes, restricting shareholder profit share, operating a fair wage scheme and only offering products and services that will have a positive impact on the environment. This is a theme I am particularly interested in and if you have any comments or would like to discuss anything about this or the company's work please email firstname.lastname@example.org